Category Archives: Media

Role models & world changers.

Words: Lauren Moss

The fabulous, talented, passionate and powerful Heywire crew, 'All Women'.

The fabulous, talented, passionate and powerful Heywire crew, ‘All Women’.

From Sunday the 9th February to the 14th February, I was incredibly lucky to join the winners of the ABC’s incredible program Heywire. I attended in the capacity of a mentor, representing headspace, a national organisation that I love, and for who I am a Youth Advisor. Heywire brings together approximately 40 young people from regional, rural and remote Australia every year to share their stories, and to work together on solutions that can be adopted by communities across Australia. Yep, it is an INSANELY huge opportunity for any young person wanting to make a change!

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Who is Mr. Right? (2.0)

We love sharing with you the best body image pieces the interwebs have to offer. We have great pleasure in presenting this fantastic piece by Allan, originally posted on

We’ve touched on the impact of body image pressures for males before, and this piece is insightful, thought-provoking and eye-opening.

It’s long, but worth a read, so grab a comfy seat and get ready to have your mind blown!

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Shorts at the gym: a problem or an over-reaction? (Lauren Moss)

Today Darwin made news when a local gym kicked out a woman for wearing shorts that were, well, apparently too short. The national gym franchise has a dress code that asks its members not to turn up in crop tops, or anything that shows the torso, and apparently about the length and appropriateness of shorts, which it says is due to the desire to create a comfortable environment for all of its members.

Short length - an issue? Source:

Short length – an issue? Source:

This has caused wide spread debate – are the shorts really too short/tight/revealing? Does the gym have an alterior motive and dislike for this woman?

It’s an interesting topic to have caught the eye of the national press. I mean COME ON AUSTRALIA. We have crocs and stuff, and THIS is what you choose to cover? But I digress. I wonder whether there is something else to explore here. What if gym dress codes DO make it more comfortable for people who want to just go and have a work out, without the distraction of someone’s super toned abs or buns of steel in their eyeballs? On the flip side, what if in telling people what they should and should not feel comfortable in at the gym is counter productive to their confidence, workout and freedom of expression?

It actually reminds me of a conversation that was had on the Skin Deep facebook page about fitness motivationals, when a member of our community spoke up for people not framing  things in a way that has a negative effect on them. Is this all just a massive, unnecessary furor over someone’s bum? Should we all just get over it and remember that we go to the gym for us, not for the person over there who still looks glam after an hour on the treadie, or who might slice my hand off with their abs? ‘Cause we’re there for ourselves as much as they are, we are not that person, and that’s ok. Stop looking and get on with it.

All I’m saying is ladies, if you want to wear short tight shorts to the gym and that’s what gets you going, FLAUNT IT SISTER. If I see you feeling good, rocking out in something you feel comfortable in, I might just give you a sweaty high five.

What do you think – important discussion, or a whole load of fluff about nothing?

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End of Year Detox – Free Gift Included! (reblog from Evidence, Please)

New Year’s often brings with it a bunch of companies ready to help you detox – but how much of it is actually true?

We loved this blog from  Jo at Evidence, Please. So much so, that we HAD to share it with you. Thanks for permission to share, Jo!


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‘Tis the season to be jolly!


This time of year brings plenty of things we love – bonding with family and friends, sunshine (maybe even a tropical storm), bad movies and dinner parties with all the food. It also brings with it a whole range of other things, like the onslaught of bikini diet plans (already, before Christmas even arrives), planning for New Year’s resolutions, and in some cases seeing people you haven’t for a long time just doesn’t make your ‘good times’ list.

Some aspects of the festive season may leave you feeling a bit like this...

Some aspects of the silly season may leave you feeling a bit like this…

Here’s some of our tips for surviving the silly season:

1)      Put aside part of the public holidays just for you, even if it’s half an hour, and pick an activity you enjoy. Do it solo.

2)      Spend some time reflecting on the year that was, in whatever way feels right for you. Remember to include the things you are grateful for, the things you achieved and what you learnt.

3)      Make yourself a new year’s resolution that involves being kinder to yourself in 2014, taking a more holistic view of your health, or spending some more time doing what you love.

4)      Reconnect with someone that nurtures a different side of you.

5)      Remember that indulging every now and again is not a bad thing!

Most of all, ENJOY IT!

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Kia, Your Ad Sucks (Rachael Bettiens)

There’ll never be an uncomfortable moment… 

That’s your new slogan.

Except I felt uncomfortable watching your ad. Well, I don’t know if uncomfortable is the right word. Though I suppose blood boiling does start to cause a certain level of discomfort.

There’ll never be an uncomfortable moment… 

Except for the fact that it is uncomfortable for a woman to be asked if she’s pregnant when she’s not, or quite possibly even when she is but hasn’t yet disclosed. I know, I’ve been asked. And no, I wasn’t.

There’ll never be an uncomfortable moment… 

Except for the fact that if an old-acquaintance picked me up in their shiny new car and then blatantly inferred I looked pregnant my response would not be to excuse them by stating cake was to blame for my body shape. I wouldn’t want to excuse them at all. In fact I think I’d probably tell them what I thought of their assumption with some colourful language instead.

There’ll never be an uncomfortable moment… 

Except that there is already a lack of representation on our television screens of recognisable and non-digitally altered people. When you decided to cast someone who’s supposed to represent a decent portion of your audience and target market, then took the piss out of her, did you think about how that might make some of them feel? Uncomfortable, perhaps?

There’ll never be an uncomfortable moment… 

Until a TV viewer tells you there’ll never buy one of your cars because they’d rather spend their money with a brand that aligns with their values. One that doesn’t rely on fat-shaming for cheap laughs.

I will soon be in the market for a new car. But guess what. I’m one of those viewers.

There is a Voluntary Industry Code of Conduct in regards to body image and it would be nice if a few more advertisers took notice.  If you agree, read this article on the open letter to the Advertising Industry and add your thoughts through our comments, Facebook and by adding #AdDemand to your tweeted thoughts!

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Skin Deep Snippets, Issue 12

Robert Hoge embraces Ugly 

Robert Hoge was born with deformed legs and a facial tumour. He has written the memoir ‘Ugly’ and his story was shared on Australian Story this week.

Robert Hoge“This is actually a conversation I’d like to have about disability, and about beauty and about ugliness, and the first person I had to have that conversation was with myself, let’s not try and hide away difference and try and roll everyone into this one mess of a ball that just so everyone can be treated the same.” You can read more about Robert’s story here.

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Please be a leader Big Brother!

Confession time. A couple of members of the Skin Deep team are serious Big Brother fans….and not ashamed of it.

Cat watching cat

What we’re like when Big Brother is on…(from

This week a few conversations made our ears prick up – girls in the Big Brother house talking about their bodies. Housemate Mikkayla, on Wednesday night, discussed with the rest of the house mates a dislike for the physical aspects of her background, launching into the things she hates about herself. Others chimed in to try and make her feel better, some taking the approach of telling Mikkayla what they thought was good (physically) about her and some pointing out that they’ve also experienced body dissatisfaction. There’s also been some talk about eating disorders this season too.
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Skin Deep Snippets, Issue 10


Jessica Smith Daily Mail

Jessica Smith in the Daily Mail

Jessica Smith talks about how her experience with an eating disorder cost her a career as a Paralympian and drove her to start #JoinTheRevolution, promoting positive body image. You can read the article here

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An open letter to the Advertising Industry (Lauren Moss)

Jess Barlow (the Brainwash Project and fellow panelist) and I

Jess Barlow (the Brainwash Project and fellow panelist) and I

On Friday the 9th August, the Australian Government Positive Body Image Awards were held in Sydney to recognise businesses in the fashion, media, advertising and health and wellbeing industries who have integrated the Voluntary Body Image Code of Conduct into their practices, initiatives and products. The panel and attendees had a fabulous time celebrating some truly deserving winners and commended nominees who have made it part of their every day work to challenge industry norms where body image is concerned (GO YOU GUYS!) and you can read more about that here.

While reveling in the awesomeness, we also felt a pressing need to address why there were no nominations within the Advertising category. You may recall my piece on why advertisers need to take on some social responsibility, however I still held out hope that there would be some in the industry willing to break the mould and put forward some work that sold products positively. Given the exposure we KNOW young people have to advertising in their everyday lives and the impact it has, we’ve decided to take action. I, and the crew here at Skin Deep, have teamed up with fellow panelist and Founder of the Brainwash Project, Jessica Barlow, to tell the industry that we noticed. To tell the industry that when others are coming to the table to shout ‘WE WANT CHANGE’ from the roof tops, it’s not something they can ignore. This campaign is about more than that though. It’s about you. As consumers we need to regain the power and use our feet – and our dollars – to show the Advertising industry that we don’t only want change…we demand it. Jess and I are pledging to only support businesses that support the Positive Body Image Code of Conduct and we are asking you to do the same.

We will also be talking to specific advertising organisations that we think need to adopt the Code of Conduct, so if you see any that you think need a bit of a push please email us or Jess at the Brainwash Project. We can’t do this alone!

You can also add to the conversation by adding your thoughts on why the ad industry should be more socially responsible by using #AdDemand.

Read the open letter on the Australian Women’s Weekly website here.

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