Category Archives: Advertising

Who is Mr. Right? (2.0)

We love sharing with you the best body image pieces the interwebs have to offer. We have great pleasure in presenting this fantastic piece by Allan, originally posted on

We’ve touched on the impact of body image pressures for males before, and this piece is insightful, thought-provoking and eye-opening.

It’s long, but worth a read, so grab a comfy seat and get ready to have your mind blown!

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End of Year Detox – Free Gift Included! (reblog from Evidence, Please)

New Year’s often brings with it a bunch of companies ready to help you detox – but how much of it is actually true?

We loved this blog from  Jo at Evidence, Please. So much so, that we HAD to share it with you. Thanks for permission to share, Jo!


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Kia, Your Ad Sucks (Rachael Bettiens)

There’ll never be an uncomfortable moment… 

That’s your new slogan.

Except I felt uncomfortable watching your ad. Well, I don’t know if uncomfortable is the right word. Though I suppose blood boiling does start to cause a certain level of discomfort.

There’ll never be an uncomfortable moment… 

Except for the fact that it is uncomfortable for a woman to be asked if she’s pregnant when she’s not, or quite possibly even when she is but hasn’t yet disclosed. I know, I’ve been asked. And no, I wasn’t.

There’ll never be an uncomfortable moment… 

Except for the fact that if an old-acquaintance picked me up in their shiny new car and then blatantly inferred I looked pregnant my response would not be to excuse them by stating cake was to blame for my body shape. I wouldn’t want to excuse them at all. In fact I think I’d probably tell them what I thought of their assumption with some colourful language instead.

There’ll never be an uncomfortable moment… 

Except that there is already a lack of representation on our television screens of recognisable and non-digitally altered people. When you decided to cast someone who’s supposed to represent a decent portion of your audience and target market, then took the piss out of her, did you think about how that might make some of them feel? Uncomfortable, perhaps?

There’ll never be an uncomfortable moment… 

Until a TV viewer tells you there’ll never buy one of your cars because they’d rather spend their money with a brand that aligns with their values. One that doesn’t rely on fat-shaming for cheap laughs.

I will soon be in the market for a new car. But guess what. I’m one of those viewers.

There is a Voluntary Industry Code of Conduct in regards to body image and it would be nice if a few more advertisers took notice.  If you agree, read this article on the open letter to the Advertising Industry and add your thoughts through our comments, Facebook and by adding #AdDemand to your tweeted thoughts!

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An open letter to the Advertising Industry (Lauren Moss)

Jess Barlow (the Brainwash Project and fellow panelist) and I

Jess Barlow (the Brainwash Project and fellow panelist) and I

On Friday the 9th August, the Australian Government Positive Body Image Awards were held in Sydney to recognise businesses in the fashion, media, advertising and health and wellbeing industries who have integrated the Voluntary Body Image Code of Conduct into their practices, initiatives and products. The panel and attendees had a fabulous time celebrating some truly deserving winners and commended nominees who have made it part of their every day work to challenge industry norms where body image is concerned (GO YOU GUYS!) and you can read more about that here.

While reveling in the awesomeness, we also felt a pressing need to address why there were no nominations within the Advertising category. You may recall my piece on why advertisers need to take on some social responsibility, however I still held out hope that there would be some in the industry willing to break the mould and put forward some work that sold products positively. Given the exposure we KNOW young people have to advertising in their everyday lives and the impact it has, we’ve decided to take action. I, and the crew here at Skin Deep, have teamed up with fellow panelist and Founder of the Brainwash Project, Jessica Barlow, to tell the industry that we noticed. To tell the industry that when others are coming to the table to shout ‘WE WANT CHANGE’ from the roof tops, it’s not something they can ignore. This campaign is about more than that though. It’s about you. As consumers we need to regain the power and use our feet – and our dollars – to show the Advertising industry that we don’t only want change…we demand it. Jess and I are pledging to only support businesses that support the Positive Body Image Code of Conduct and we are asking you to do the same.

We will also be talking to specific advertising organisations that we think need to adopt the Code of Conduct, so if you see any that you think need a bit of a push please email us or Jess at the Brainwash Project. We can’t do this alone!

You can also add to the conversation by adding your thoughts on why the ad industry should be more socially responsible by using #AdDemand.

Read the open letter on the Australian Women’s Weekly website here.

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Skin Deep Snippets, Issue 7

Skin Deep Snippets is a weekly collection of news and discussions related to body image. Here’s what caught our eye this week!

Ashton Kutcher

Ashton Kutcher may have surprised a few people at the Teen Choice Awards when he said that the sexiest thing in the world is being smart, generous and thoughtful. Nice work Ashton! You can watch the video here.

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The Positive Body Image Awards (Lauren Moss)

Friday the 9th of August marked an important day in the world of body image, and I was lucky enough to be involved: it was the day of the second Positive Body Image Awards.

In 2009 a working group was established to create and implement initiatives to support more positive body image in young Australians. Part of the final product is the Voluntary Industry Code of Conduct , outlining principles that the fashion, advertising, media, health and wellbeing industries should follow in order to be more body image friendly.

Panelists and Peter Garrett

The panelists with Peter Garrett

The Positive Body Image Awards recognise the hard work by organisations across these industries to align their practices, initiatives and products to the Code of Conduct. For the second year I was part of the panel, devouring the important work that is taken on by businesses in industries where they could quite easily turn a blind eye. Where plenty of others are not, these organisations differentiate themselves by clearly identifying that it is important to declare where images have been altered, it is important to reflect diversity and it is important to be socially responsible.  How beautifully refreshing!

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Skin Deep Snippets, Issue 5

The lowdown on what’s going on in the media concerning body image!   Continue reading

Skin Deep Snippets, Issue 2

The low down on what’s going on in the media concerning body image! Continue reading
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Where are the negative messages really coming from? (Lauren Moss)

I have a theory. You see, I think when it comes to body image, magazines kinda get a bum deal.

Like many other young people, I’m a media junkie. You name it, I’m into it – magazines (ocassionally bought on the sly so my partner doesn’t realise just how many I have), television, radio, newspapers, and social media….oh all the social media!! But as I read the articles, listen to the music and watch the stories; sometimes fluffy and sometimes thought provoking; I realise that is not where negative messaging is at its most fierce. Continue reading

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